Media Monitors

Media Monitors Debuts Mscore^® Series

Programmers: a great strategic advantage at your finger tips

White Plains, NY (February 2, 2009) - The Media Monitors' Mscore Series will be a new way for radio programmers of all formats to understand how radio listeners use radio. The first in the series, Mscore Switching revealed today, calculates an index of switching when radio panelists react to songs on the radio. The Mscore is derived from looking at what happened during many spins of the song on a specific station and then displayed on the Media Monitors web service.

Mscore can also be downloaded into RCS' GSelector so that music scheduling is enhanced even further. Understanding the interplay of listeners, ratings and switching delivers a clear, strategic advantage to programmers, allowing them to respond to the preferences of their audience.

CEO and President of Media Monitors, Philippe Generali said, "We've taken a giant step with Mscore Switching; with other forms of analysis coming in our Mscore Series. Finally, radio programmers will be able to see how their audience reacted to every song on the air. They will know which songs hold listeners, and what songs cause switching to another station. This is valuable information that will help make radio better for the audience."

Exclusively available through Media Monitors, MScore Switching provides insight from a totally new vantage point than traditional airplay measurement. The Mscore Series embellishes the many Media Monitors' spot monitoring services.

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's leading provider of broadcast and webcast software. Media Monitors and its logo are service marks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the for more information.