As the nation’s leading local monitoring company, Media Monitors provides media planners, broadcasters and advertisers with fast, accurate information about ad spending across video streaming, broadcast TV, cable, radio, print, and digital.
Brings more than a decade of experience serving media outlets.
Holds multiple patents for our monitoring and data modeling technologies.
As a local seller, you don’t want week-old information. You want near real-time leads. If an advertiser popped up in your market on one of your competitors’ stations, you would know who it is and be able to reach out to them immediately.
Philippe Generali
President/CEO
Broadcast and internet executives and sales professionals use Media Monitors to discover:
Which advertisers are placing ads across a variety of media channels.
Where to focus sales efforts.
Which prospects to tag for sales outreach.
What accounts are strong sales opportunities based on peer-to-peer spending comparisons.
Advertisers, ad agencies, political campaigns and research teams use Media Monitors to obtain:
Valuable insights about how spending levels and patterns compare to the competition.
An understanding of return on investment and how to more effectively deploy ad spending.
An analysis of overall trends and patterns within and across different media markets and media types.
Acquire insights into a variety of media in major markets around the world:
Philippe Generali is the President/CEO of RCS and Media Monitors worldwide. He joined RCS USA in 1996 as Product Manager and served as Vice President of Operations. In 2000, Philippe was promoted to President of RCS.
In 2003, he created a new division, Media Monitors, the highly successful market research company that employs RCS fingerprinting technology with several data production centers around the world. In 2007, Philippe added the duties of President/CEO of Florical Systems division, a leading television automation company. In 2010, he took the helm of Mediabase and then in 2012 brought HitPredictor into the Mediabase family.
Prior to moving to the United States, Generali was the head of RCS Europe, where he spearheaded the company’s growth for more than a decade. Generali is an established leader in computer technology and management, stemming from his early school days in radio, with a technical engineering background. He was the driving force behind the US music research index, Mscore and the listening analysis tool, Audience Reaction, for which he was granted several patents.
He is a member of EGTA and sits on the IRTS board. He holds a degree in Mathematics/Physics from the University of Orleans, and a Masters of Engineering from ENAC in France. Generali is an active member of the New York-based Market Research Council and from time to time immerses himself in data science classes at New York’s Flatiron School. Generali is a regular speaker at broadcast industry events around the world. Some of the most recent include: NAB (Las Vegas), Broadcast Asia (Singapore), RadioDays Europe (Berlin), World Wide Radio Summit (Los Angeles), ARF (New York), and NextRadio (London).
Chip Jellison CTO
Chip Jellison is the Chief Technology Officer leading our worldwide software development efforts across RCS, Media Monitors, Mediabase, Florical Systems, Test All Media and Hit Predictor. Before joining RCS, he got his start in broadcasting at Precision Media in southern New Hampshire. While with the company, he learned the broadcasting craft moving from on air positions to more back office operational tasks including light engineering, production, music and traffic scheduling and keeping the computers running at the station.
In 1998, he joined Prophet Systems and quickly joined the development team on the Audio Wizard product, taking over Product Management and coding. He also joined the NexGen Digital development team early on taking on Product Management, and eventually leading the development team. During 2006, he worked with Philippe Generali on merging Prophet Systems into RCS and assumed his current position in 2007 when that merger was complete.
In his current role of the head of Technology and Development, he works with a first class team of product managers and developers to produce the next generation of tools to help our clients grow their business.
Always the inventor, Chip is listed in over 15 issued patents and more than 20 pending patent applications. Additionally he creates utilities that help RCS clients better leverage our suite of products. These can be found on the support download page located on rcsworks.com. These utilities include AFC Launcher, Zetta Status Monitor, RCS2vCreative (an interface to vCreative for Zetta) and Zetta Cloud Interface.
David Berry Chief Software Architect
David Berry is the Chief Software Architect of RCS worldwide. He is responsible for providing architectural leadership and guiding the software development processes. Prior to joining RCS, he worked as an independent consultant where he helped his clients: launch new businesses; develop new cloud-based products; and migrate existing products to the cloud.
Berry is a former CTO, most notably at Synchronoss Technologies, where he took the company from start-up to IPO in 7 years. Later he became the Chief Innovation Officer where he was responsible for expanding the company’s cloud-based product portfolio.
Berry received a Master of Science in Computer Science from Drexel University, a Master of Arts in Corporate and Public Communication from Seton Hall University and a Bachelor of Science in Mathematics and Computer Science from Fairfield University.
Heather Dwyer SVP Global Finance & Administration
Heather Dwyer is a highly accomplished and innovative corporate finance executive with a proven track record of achievement in sales finance, financial planning/analysis, treasury and control. She implements new technologies to streamline operations and enhance efficiencies. Heather is known as a forward-thinking leader who identifies growth opportunities and ensures they are realized. Prior to joining Media Monitors Heather was a Director of Finance for PepsiCo.
Heather holds a MBA in Finance & International Business from NYU Stern School of Business.
Jon Earley Managing Director, UK
Jon Earley has worked in UK radio since 1989. He started as a producer and technical operator at Power FM in Hampshire where he first learnt RCS Selector. Jon became the UK’s youngest head of music aged just 19 when he moved to Mix 96 in Aylesbury, which was the first small scale station in the county to use a computer based playout system.
After moving to Harris Studio Products as a consultant on automation systems, Jon co-wrote the successful application for the Southampton city radio licence and became Programme Controller and Drivetime presenter at SouthCity FM when it launched in 1999. Jon was later invited to join the station’s board of directors.
Jon joined ENCO Systems UK as Operations Director in 2002 and three years later was appointed General Manager at RCS’s UK office. He became Managing Director of RCS UK and Media Monitors UK in September 2011.
Chris Bean VP Information Technology
Chris Bean is the Vice President of IT at Media Monitors. Chris’s responsibilities include planning the information technology future for the organization, as well as for the implementation and maintenance of current systems. Chris’s background includes computer operations, computer programming and system design and is well-rounded and knowledgeable in all aspects of information technology.
Prior to being promoted Chris was the Support Manager at RCS Australia. While deeply involved with all aspects of radio Chris formed strong bonds with the entire professional radio community in Pacific Rim and beyond.
Barry Hill VP Customer Experience
Barry spent 17 years behind a microphone at radio stations all over the country, as well as doing stints as a TV Weatherman and Standup Comic before joining RCS in 1997. He started on the phones as a Tech Support agent and over the next 20+ years moved through the Installation, Engineering and Sales departments, coming full circle today as the Vice President of Customer Experience. Passionate about customer service, Barry spearheaded the Media Monitors Customer Success initiative aimed at super serving our customers.
Today he manages all of Media Monitors Technical Support. Barry prides himself on being accessible, so if you ever have a suggestion, comment or complaint about Technical Support, you can reach him directly at Barry@mediamonitors.com.
Diana Stokey is Vice President of Marketing Operations & Communications at Media Monitors, overseeing all aspects of the company’s global marketing strategy. With a background in communications, advertising, promotions, and trade show events, she leads creative campaigns, manages worldwide events, and guides the company’s digital presence.
Her role includes managing trademarks and building relationships across the broadcast ecosystem — from clients and vendors to media outlets, research firms, agencies, and music labels. She also directs a team of media experts to deliver impactful marketing initiatives worldwide. Diana is an associate member of the Society of Broadcast Engineers and holds a degree in Business Marketing from the University of Nebraska.
John Fulbright VP Development
John Fulbright is the VP of Development and is responsible for software development oversight and implementation. He is no stranger to Media Monitors and has been an integral component since 2008 when he started as the Director of Technical Development. Fulbright’s background covers video gaming and broadcast automation development. John is known as a thoughtful, innovative leader and active listener who encourages team growth and excellence.
While deeply involved in future planning for the company, John continues to enjoy coding himself and banks several lines of code each week.
John Miller Director of Product Management
Miller has led product management for several ad tech, video, and e-commerce SaaS products. Most recently, he was Head of Product at Linius, a video tech company in Australia, focused on using AI and machine learning to personalize video content for sports, education, and news. Miller has a lifelong obsession with audio, starting with childhood attempts to replicate Beatles studio sound effects using low-fi Radio Shack gear, continuing through stints as a college radio DJ and several years hosting and producing a history-themed podcast. Miller is thrilled by this opportunity to combine his professional experience and personal interests and be part of the industry leader in audio media.